Local Surface Scorecard
North Shore Plumbing & Heating
Duluth, Minnesota · Record BR-2187-NSPH · Version v42
73
/ 100
Business Record Score
94
Local Surface Score
73
Human Visibility
76
AI Visibility
61
Coverage
71
Accuracy
92
Consistency
79
Freshness
84
Top strengths
- Accuracy against record v42 at 92
- Duluth surface coverage at 92
- Review and credential reputation surfaces
- Structured data and API entity readiness
Top gaps
- AI visibility at 61
- Cloquet and Superior coverage below 45
- 11 stale surfaces, 7 conflicting surfaces
- 14 missing surface opportunities
Recommended actions
- Create Hermantown Emergency Plumbing Surface+4
- Refresh 7 stale publisher profiles+3
- Create Water Heater Repair AI Surface+3
- Add structured credential surface+2
- Expand marketplace coverage+2
Score by surface type
Where the weak areas actually are
| Surface type | Coverage | Accuracy | Freshness | Consistency | Authority | Overall |
|---|---|---|---|---|---|---|
| Website | 96 | 100 | 98 | 96 | 88 | 95 |
| Location Pages | 88 | 96 | 92 | 90 | 80 | 89 |
| Service Pages | 74 | 90 | 84 | 79 | 76 | 81 |
| Service-Area Pages | 52 | 88 | 71 | 66 | 58 | 67 |
| Publishers | 81 | 88 | 64 | 76 | 84 | 79 |
| Marketplaces | 74 | 90 | 72 | 71 | 70 | 75 |
| Reviews | 90 | 96 | 94 | 92 | 88 | 92 |
| Offers | 65 | 92 | 82 | 88 | 62 | 78 |
| AI Surfaces | 47 | 84 | 61 | 58 | 55 | 61 |
| Structured Data | 86 | 100 | 96 | 92 | 78 | 90 |
| APIs | 83 | 100 | 100 | 96 | 74 | 91 |
| Agent Surfaces | 55 | 92 | 55 | 64 | 60 | 65 |
Score API
CONCEPTUAL/surface-score/surface-score/history/surface-score/coverage/surface-score/accuracy/surface-score/freshness/surface-score/ai/surface-score/geography/surface-score/publishers/surface-score/marketplaces/surface-score/opportunities
{
"businessRecordId": "BR-2187-NSPH",
"surfaceScore": 73,
"recordScore": 94,
"coverage": 71,
"accuracy": 92,
"consistency": 79,
"freshness": 84,
"humanVisibility": 76,
"aiVisibility": 61
}Ecosystem architecture
ONE RECORD- One Business RecordThe single authoritative source.
- BusinessRecordOSOperates and versions the record.
- BusinessRecordScoreMeasures the source.
- BusinessRecordAgentImproves the source.
- TheLocalGraphSupplies relationships.
- TheLocalSurfacesCreates experiences.
- LocalSurfaceScoreMeasures those experiences.
- LocalPublisherNetworkDistributes them.
- TheLocalGridConnects them.
- TheLocalInternetThe broader ecosystem.
PROTOTYPE METRICS · scorecard values are prototype data